Four Ways to Calculate ROI from Trade Shows

Trade shows are a great way to gain visibility for your product or service, but you must determine your return on investment (ROI) to determine its worth. Many companies are trying to recycle old trade show booths or update their graphics to increase the revenue gained from trade shows. They could benefit from knowing what is effective to determine how to calculate the ROI. From a participant’s perspective, they need to know which trade shows offer the most “bang for their buck.” When people know how to calculate return on investment (ROI), they will know the best results.

1. Revenue

One way to determine ROI is to determine “net profit divided by sales multiplied by sales divided by sales.” This will help you determine the revenue earned and the ROI from the trade show. The problem with trade shows is that the sales do not roll in immediately from the show. The sales will trickle in months or even a year after the relationships are made. is a company determined to show the metrics behind an event ROI. They developed an application that is capable of measuring event metrics and ROI by giving a deep level of visibility into leads to exhibitors, attendee engagement, sponsor branding in-app and more.

Business owners must be diligent about tracking numbers to get an exact return on investment after the trade show is over. Just be certain to keep up with the leads gathered and any products and services sold at your trade show displays. Keeping up with how many people stopped by can help also.

2. Cost Savings

Determine how much it will cost to gain this number of leads before calculating ROI from the trade show. If pursuing leads at the trade shows is less expensive than pursuing leads through regular means, then you will realize your ROI from the trade shows. Most people appreciate the ability to meet a number of contacts in one location without having to cold call or travel to multiple locations. The cost savings can be tremendous.

3. Customer Relationships

Set goals and determine how many people you want to meet with and reconnect with at your trade show. If you meet or exceed your goals, you will have received your ROI from the event. Always determine what you want to gain in terms of customer relationships from an experience and save time by going directly to their customer display. Call the vendors you want to connect with ahead of time and create awareness of your presence at the trade show so a connection can be made. Then, go directly to the trade show displays until you meet the people you want to meet.

4. Promotions

Offering promotional items can give companies the exposure they need to entice customers to buy from them in the future. The most memorable companies with the best products will always win the prize. Calculate the amount of money spent on the promotional items. Then, compare it to the amount of profit or customer relationships gained from the event when the promotional items were used. If the profit or customer relationships are greater with the use of promotional items than without, then the promotional event was fruitful.

Calculate Your Return on Investment

Your return on investment is the key to the success of your company. Calculate the ROI and determine if a trade show is worth the investment required to host a booth or attend. You will be amazed at the results.


Five Up And Coming Companies In The Video Game Industry Attracting Investors

Video games are no longer something that you just do with your buddies after school in your parent’s basement. Instead, the industry has turned into a full-blown sector that includes online gaming, tournaments, professional leagues and more. And as interest continues to grow, so do the companies that look to break into the video game industry to make their own impact. Here are five up and coming companies in the video game industry that are attracting investors.

Take Two
One of the most popular game franchises of all time is the Grand Theft Auto series. And while Rockstar Games is the label that creates GTA, they are under the brand that is known as Take Two. While GTA may be the most popular of Take Two’s portfolio, it certainly isn’t the only game they have seen success with. Other Take Two games include Red Dead Redemption, Bioshock, Mafia, LA Noire and the NBA and WWE 2K series’. Investors looking to get involved with Take Two can find them with their stock abbreviation TTWO.

Naughty Dog
In 2013, Naughty Dog released one of the most popular games of the year with The Last Of Us. The post-apocalyptic game earned a multitude of awards and accolades around the world, but it’s not the only game that Naughty Dog offers. Another big series for them is Uncharted, which features Nathan Drake on his worldwide adventures. Naughty Dog looks to have more releases in the future that will be continuations of both The Last of Us and the Uncharted series’.

The video game industry isn’t just about the games themselves, but also accessories that gamers rush out to purchase. One of the top companies that you can keep an eye on for accessories is They make a complete line of controllers and console-inspired accessories for a variety of gamers. You haven’t truly experienced gaming until you’ve done so with MadCatz equipment, and this drives gamers to buy their products.

Microsoft may not be what one would consider as an up and coming company, but that doesn’t mean that they don’t continually come out with new gaming products that revolutionize the industry. And with that in mind, that makes them always a good idea to consider investing in. Microsoft, whose stock symbol is MSFT, is one of the highest valued companies on the market in the gaming industry. Not only does Microsoft create Xbox, but they also have a variety of games and other products that cover a variety of different entities.
Don’t count out the importance of gaming around the world. If you haven’t heard about, then you likely haven’t been to Asia anytime lately. This site is one of the busiest in all of China in terms of traffic on a daily basis. From, gamers can play games and interact with one another. As for their stock, which is listed at NTES, it consists of making revenue on advertising and traffic. Online gaming is already a huge industry in Asia and it only appears to have the potential to keep growing. Netease is a viable option for an international investment opportunity.

There are plenty of companies to consider for getting into investing in the gaming industry. But the five here are certainly worth keeping an eye on and putting your money towards.